Niche Beauty

Pai Skincare

Pai Skincare was founded in 2007 by Sarah Brown in London. The reason was her own skin, which had become all of a sudden hypersensitive and prone to acne. Trying to solve this with skin care became a challenge. And so Pai offers everything that Sarah herself wanted as a customer; effective skin care with organic ingredients, no senseless marketing and dermatological know-how. The word Pai means 'goodness' in the language of the Maori (Sarah's mother is from New Zealand) and is a daily reminder of her holistic approach and philosophy to be fair, sustainable and transparent from ingredients to suppliers.