Niche Beauty


The fragrance label was taken over in 2021 by LA-based influencer and digital pioneer Chriselle Lim and creatively revamped. The brand name is a play on the French word for flower, "fleur", combined with the fact that it is the pH value of the skin that makes fragrances smell different on everyone. The collection, created by different perfumers, is inspired by memories and emotions, with a sustainable approach: the raw materials are of natural or synthetic origin to protect nature, but also to ensure an optimal compatibility.

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  • Exclusive
Missing Person

Eau de Parfum with notes of Musk, Bergamot, Jasmine, Cyclamen, Neroli, Orange Blossom and Sandalwood, vegan.

  • Exclusive
Father Figure

Eau de Parfum with notes of Water Lily, Fig, Cassis, Iris, Jasmine, Musk, Vanilla, Patchouli and Sandalwood, vegan.

  • Exclusive
Not Your Baby

Eau de Parfum with notes of Cardamom, Bergamot, Mimosa, Violet, Vanilla Milk, Sandalwood and Tonka Beans, vegan.

  • Exclusive
Vanilla Skin Body Mist

Fragrance spray for the whole body with notes of Lily, Jasmine Blossom, Cashmere Wood, Vanilla, Sandalwood and Oud, vegan.

Layerable and Playful Hair and Body Fragrance Mists

Made for here, there and everywhere, PHLUR Hair and Body Fragrance Mists are made to layer.

Discover PHLUR’s best-selling fragrance collection

Meet Missing Person, a provocative double-musk that evokes the nostalgia of a warm embrace. Available in Eau de Parfum and luxurious body care formulas that nourish and protect the skin.

Build your Fragrance Wardrobe

Founded by Chriselle Lim, PHLUR Eau de Parfums are meant to elevate confidence and personal style. Discover your signature scents.