ABEL

The perfume label was founded in 2013 by Frances Shoemack, a former winemaker, initially in Amsterdam and is now headquartered in Wellington, New Zealand. The company operates globally and works closely with master perfumer Isaac Sinclair, based in São Paulo, Brazil, and perfumer Dr. Fanny Grau, who lives in Paris, to create innovative and natural fragrances. Their vision: to develop distinctive, contemporary compositions made exclusively from 100% natural ingredients – a forward-thinking concept in modern perfumery. Always intentional. Always transparent. Always evolving.

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100% NATURAL

Abel is committed to using only 100% natural ingredients, driving the creative process through the use of nature’s palette — unparalleled in beauty and complexity.

RADICAL FORMULATIONS

"We've surprised ourselves with what's possible in a natural palette. Pushing each scent to its limits, increasing scent concentration, and using biotech and up-cycled molecules for lasting performance." – Isaac Sinclair, Master Perfumer.

HOUSED IN LOW IMPACT PACKAGING

From biodegradable biotech caps to custom French glass flacons, every element in this collection is bespoke, intentional, and made possible through craftsmanship and cutting-edge technology.