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Niche Beauty
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Paula's Choice

Determined to find a solution to her own struggles with acne and eczema, Paula Begoun began studying product labels, and realized she'd been putting the wrong ingredients on her face. From that point on Paula dedicated herself to the science of skin care and sharing that knowledge to help others. 20 bestselling books on beauty, regular talk show appearances, the creation of Beautypedia, plus thousands of consumer requests lead Paula to start her own line of skin care line in 1995.

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