Niche Beauty



The Dutch beekeeper and influencer Negin Mirsalehi comes from a family of beekeepers who have been keeping bees for six generations. Her mother, a skilled hairdresser, has been experimenting for decades with the honey of the Mirsalehi bees for hair care. This is how the first product in the Negin hair care line was born: an innovative evolution of the traditional family recipe of 'Honey Infused Oil. All products are based on two natural ingredients derived from the bees: honey and propolis.