Maison Francis Kurkdjian Paris 
724 Hair Mist

724 scented hair mist delicately perfumes the hair while leaving it soft, thanks to its light, airy texture. At any time throughout the day, spray onto your brush or hair for a delicate scent and freshened look.

Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. To the tempo of bergamot, a crystalline white flower accord and sensual musks, 724 captures what all megalopolises have in common: that vibrant energy resonating in unison like a 724-beats-per-minute pulsation. 

724 scented mist is castor oil-based and held in the House’s iconic glass bottle. An exceptional feel-good olfactory experience to savour every day.

Top notes: Aldehydes, Bergamot oil
Heart notes: White floral accord, Jasmine Grandiflorum
Base notes: Sandalwood accord, White musks

- Olfactory family: musky floral

- The Parisian fragrance house embodies the precise elegance of an artist who understands perfume as a form of expression. His compositions follow a clear signature style—characterized by purity, sophistication, timelessness, and the courage to reinterpret classicism.

- At the age of 24, Kurkdjian was already making perfume history: with “Le Mâle” for Jean Paul Gaultier, he created an international bestseller that set new standards. But instead of resting on his laurels, he sought new paths – freedom in the art of fragrance. In 2001, he founded his own workshop for bespoke fragrances and worked with greats such as Rick Owens, Hedi Slimane, Riccardo Tisci, Alber Elbaz, and John Galliano. His work for fashion houses such as Dior, Guerlain, and Saint Laurent cemented his reputation as a visionary.

- His curiosity took him beyond the boundaries of perfumery: artists such as Sophie Calle, Christian Rizzo, and Sarkis commissioned him to create fragrance projects that blended art, space, and scent. Fragrance installations in institutions such as the Grand Palais, the Fondation Pierre Bergé – Yves Saint Laurent, and the Palace of Versailles made him a pioneer of a new, multisensory form of art.

- In 2008, Francis Kurkdjian was awarded the title of Chevalier des Arts et des Lettres for his achievements—an honor that underscores his status as an artist, craftsman, and pioneer of modern perfumery.

Please spray onto the ends of your hair from a distance of 15 cm.

To enjoy a moment of well-being and prolong the sillage of your fragrance, add these other 724 scented creations to your beauty ritual: hand and body cleansing gel, body lotion, body oil and solid soap.

This product contains natural extracts. The presence of suspended particles or variations in color does not affect its quality in any way. Protect from direct light and sources of heat.