Mirror Water

Estée Lalonde, creative director and content creator based in London, has built up a large beauty community over the years. To make her wellness philosophy tangible, she founded her self-care brand in 2020. The name is inspired by the therapeutic concept of (water) mirroring, where you come into conversation with yourself and create a connection between body and mind. The label cultivates rituals of contemplation and relaxation. Promotes self-reflection. Looking inward, turning outward.