Niche Beauty


The game-changer in hair care has been coming from Santa Barbara since 2014 and has convinced millions of users since then, including Hollywood's A-lister colorist Tracey Cunningham, who uses the series on her customers such as Jennifer Lopez, Drew Barrymore, Charlize Theron and the Kardashians. The unique formula is based on a patented active ingredient complex that works at the molecular level to protect and regenerate hair from the inside. Formerly developed exclusively for hairdressers, the line now offers selected care for everyday use with salon standards.