Niche Beauty


The philosophy of the label from San Francisco is straightforward: The Power of good. It all began in 1995, when Leslie Blodgett developed the unique mineral powder that later gave the entire brand its name. Uncompromising and unchanged, the company has since stood for natural products that not only support a positive appearance, but also promote healthy skin - 100% free of animal testing, chemical UV filters, coal tars, formaldehyde, mineral oils, microspheres, parabens, phthalates, proplene glycol, triclosan and triclocarban. International brand ambassadors include Hailey Bieber and Rosie Huntington-Whiteley, actress Letitia Wright and celebrity makeup artist Nikki DeRoest.