Niche Beauty

The Glow

To solve her skin problems, Munich-based TV producer, journalist and art director Anita Scheiba started mixing her own skincare products. Stress, an unbalanced diet and the wrong products were causing her skin to go crazy. The solution: a minimalist and natural routine. These formulas and a first book contract for DIY natural cosmetics called The Glow were the start of her eponymous brand in 2015. This developed into a range of beauty essentials as an individual kit for every skin need. 100% natural, 0% synthetic.