Niche Beauty


The UK-based wellbeing brand of Yasmin Sewell combines energetic healing with classic perfumery. In addition to her outstanding fashion instincts, the Australian-born also has the talent known in Japan as "kuuki wo yomu", which means "reading the atmosphere". As a fashion buyer and creative director in London, she has not only been a key figure at Browns, Chloe, Mulberry, Farfetch and Liberty for years, but has also been trained in Integrative Quantum Medicine™ and Reiki. With this expertise, she launched Vyrao in 2021.