From a young age, James Read was passionate about fake tanning. As a teenager, he spent his weekends coming up with new innovations and interesting ways to avoid tanning faux pas.

Having been in the beauty industry for over 16 years, Read is considered a pioneer of the global self-tanning trend and an expert in self-tanning products and skin-finishing procedures. In 2012, he realised his dream of incorporating his passion, ideas, experience and industry secrets into his own brand. Over 30 awards won, delighted customers all over the world and numerous red carpet appearances speak for themselves - James Read's products are simply outsTANding!

Read's mission is to disprove the prejudices of self-tanning products. He believes that a good self-tan should be like a good facelift, completely unobtrusive. Not only in summer should you enjoy a natural-looking, sun-kissed glow, but all year round. Each product has been developed by Read herself. The result is a range of skin-caring, innovative tanning hybrids suitable for all skin tones and types. All of his products are formulated with luxurious ingredients and patented Tantone technology to ensure a naturally-perfect look. The words streaky, orange and hard to apply are simply not in Read's vocabulary.

1. Make a body scrub a few days before and apply moisturiser on the day of application.
2. Always use an application glove - this makes it easier to spread evenly and your palms will not discolour.
3. Apply the product preferably in front of a mirror. Start on the face and gradually work down the body. To tan hands and feet, wipe product residue from arms to hands and from legs to feet. Never go over the hands or feet twice.
4. For a seamless transition of face and body self-tanner, blend both lightly on the lower neck.
5. Despite using self-tanner, always apply light protection when going outside.