Matcha Routine

Founded in 2023 by Lina Kling in Stuttgart, Matcha Routine brings traditional Japanese matcha culture into the world of modern beauty and self-care rituals. Drawing on her background in luxury, fashion, and beauty marketing, Kling develops innovative products that combine matcha with carefully selected active ingredients. The result: thoughtfully crafted formulations with high-quality ingredients that can be easily integrated into everyday life and combine well-being with visible results. The highlight: The skincare products are designed not only for people but also for dogs, to strengthen the bond between humans and their pets.