Time magazine considers Veronique Gabai-Pinsky, a New Yorker by choice, one of the most influential women in the luxury industry. Her strategic visions at LVMH, L'Oréal, Estée Lauder or Vera Wang have had a lasting impact on the beauty world. In 2019, she founded her own fragrance company. A promise of uncompromising quality and commitment to social responsibility and sustainability. ll compositions are inspired by her roots on the Côte d'Azur, contain highly concentrated and purely natural ingredients that unfold individually on each skin to become unique signature fragrances. Sunshine for the senses and the soul.
There is a place in the world and my heart, where I was born. A place of discovery, wonder and grace. A place made of hedonism and humanism. A place where the sun is like gold. Sunshine for the senses and for the soul. My brand is based on Mediterranean values, hedonism and humanity. And with nature at its core, it is inspired by its beauty, it harnesses the power of plants and will always protect its future. That is the promise of the Veronique Gabai brand.
VERONIQUE GABAI
PHILOSOPHY
THE FOREST PROJECT
Veronique Gabai owns land in the “Pays de Grasse” that could and will be turned into
sustainable farming land for perfumery plants at some point in the future, as well as a place
for education, escape and experience. The “forest project” will create a virtuous cycle of protection of the land in a highly coveted
commercial area. It will guarantee revenues for young farmers whose mission is organic harvesting. This ongoing project will provide our brand with superior quality ingredients we can trace at the source, and will renew with an ancestry craft originated from the region.We also work with the Pure Project to reforest the Mediterranean.