Réserve en Afrique 1934

Founded in Dakar in 2024 by Etienne and Valeria Haddad, this perfume label pays tribute to the soul of Africa. Each fragrance captures the spirit of the continent—its landscapes, traditions, and vibrant contrasts—expressed through refined European craftsmanship. The brand name is a nod to history: In 1934, Etienne’s grandfather arrived in Senegal from the Levant, settled there with his family, and dedicated decades to conservation efforts in a nearby forest, which was designated a nature reserve that same year. Celebrating extraordinary nature through perfumery.