Niche Beauty

Cle Cosmetics


Lauren Jin, CLE Cosmetics Founder, is a California girl with Asian roots from Los Angeles. Her team deliberately consists not of beauty insiders, experts or veterans of the cosmetics industry, but of 'normal' women. The minimalist brand wants to support the modern lifestyle in a simple, manageable and meaningful way. The skin care and make-up products are all made with the most innovative ingredients of Korean beauty technology.