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Niche Beauty
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Jen Atkin, the nice and cool hair stylist from Los Angeles is now almost as famous as her prominent customers. Kim Kardashian, Kendall Jenner, Gigi Hadid, Gwen Stefani, Katy Perry - there's actually no one from Hollywood's It Crowd she hasn't styled yet. And as casual as the hairstylist is her series: products for modern women who have a busy schedule and want uncomplicated hair care that is luxurious and effective.

 

 

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