Niche Beauty


Jen Atkin, the nice and cool hair stylist from Los Angeles is now almost as famous as her prominent customers. Kim Kardashian, Kendall Jenner, Gigi Hadid, Gwen Stefani, Katy Perry - there's actually no one from Hollywood's It Crowd she hasn't styled yet. And as casual as the hairstylist is her series: products for modern women who have a busy schedule and want uncomplicated hair care that is luxurious and effective.