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Niche Beauty

Rahua

RAHUA IS YOUR NEW SECRET TO HEALTHY, GORGEOUS HAIR

For centuries, women from the Quechua-Shuar tribes have traveled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call Rahua (ra-wa) – believing it to be the secret to their thick, flowing, lustrous hair. In the 1990s, these women shared Rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin studied Rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Color treatments remained shiny and vibrantly true. Irritated scalps calmed under Rahua’s soothing care. These 100% organic shampoos and conditioners are produced in sustainable partnership with the people of the region, and have fast become cult beauty favorites.

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