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SWEED

The Swedish label is a pioneer in the eye category - with award-winning mascaras, a prostaglandin-free eyelash serum and "The Signature No-Lash Lash" - basics for every make-up artist. Make-up artist and founder Gabriella Elio only develops formulas that she misses on the market in order to achieve her characteristic and timeless "no-make-up" look. The successful line now offers a growing portfolio with innovative make-up. Always with Gabriella's philosophy: "Look like you've been on vacation for 2 weeks - radiant skin, luscious lashes and full of life."

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TRENDING NOW
Cloud Mascara

Volume mascara with vitamin B5 for definition and length, water resistant.

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Eyelash Growth Serum

Eyelash serum with hyaluronic acid, vitamin B5, pumpkin seed oil and larch extract, strengthening and lengthening, can also be used for eyebrows.

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Satin Coal Eyeliner

Universal eye pencil in light rosé for the waterline, dermatologically tested.

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Satin Coal Eyeliner

Kajal pencil in a flattering brown tone with 100% coverage, waterproof, dermatologically tested.

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Beroe 3D

Fake, black lashes with 3D effect for a maximal, more intense eyelash curl.

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Nikki No Lash-Lash

Fake, extra fine, black lashes in cluster formation for the ultimate natural effect.

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Adhesive for Strip Lashes Clear/White

Transparent eyelash glue for false eyelashes.

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Lash Lift Mascara

Mascara for extra definition and length with 'tube' technology, can be easily removed with water.

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HOW TO APPLY CLUSTER FLAIR - MASTER CLASS WITH GABRIELLA ELIO

The Sweed Lashes feature a unique cotton band that provides a better fit and makes the lashes easy to use for both professionals and beginners. You won't even feel that you're wearing false lashes. In this tutorial, founder Gabriella Elio shows you how best to apply the Cluster Flair Lashes.

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SWEED
PHILOSOPHY
PHILOSOPHY
MAKE-UP ARTIST BRAND

Already at the age of 15, make-up artist Gabriella Elio completed an internship in a popular make-up shop. From the professional need for a range of eyelashes with a high and consistent quality, the Swede developed and launched her collection in Stockholm in 2015.
Sweed's vision is to offer the best false eyelashes in the world that look beautiful and natural and are easy and comfortable to wear - even on a normal working day in the office. That said, Sweed is also considered every top make-up artist's secret weapon when it comes to creating a glamorous gala look for red carpet events. Professional make-up artists choose Sweed Lashes for their premium quality.

SWEED
PHILOSOPHY
PHILOSOPHY
VEGAN, CRUELTY FREE & SUSTAINABLE

Sweed lashes are reusable up to 10 times with their unique and comfortable cotton band. The products are animal-free and vegan. Plus, Sweed Lashes' unique packaging is recyclable, made from paper and PET plastic with no harmful additives. To create a round box, Elio was inspired by a glamorous retro powder box and sweet macarons. It took her 2-3 years to find someone who could make the iconic recyclable Sweed round box, as it was a new invention that didn't exist on the market like this at the time. Sweed's range includes classic, dramatic 3D, clustered or single lashes and matching tools.

SWEED
PHILOSOPHY
PHILOSOPHY
HOW TO APPLY SWEED LASHES

1. Curl your eyelashes.
2. Hold the lash strip up to your eye to check length. Trim the band from the outer corner of the lash strip if necessary.
3. Hold both edges in a U-shape for a few sec- onds to bend the lashes.
4. Apply adhesive along the band and wait 30 seconds.
5. Secure the lashes by pressing onto the lash line. You can use a tweezer if necessary.
6. Finish with one coat mascara to blend the eyelashes together with your own lashes. Fill up with eyeliner if any gaps appears.