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SWEED

Sweed is a creative pun from 'Sweden' and 'sweet' in English. A tribute to the home of make-up artist Gabriella Elio and the round pastel boxes, which remind of sweets or macarons. Based on the professional need for a range of lashes with a high and consistent quality, the Swede developed and launched her collection in 2015. Her philosophy: natural looking, artificial lashes that you can use on a normal working day in the office without anyone noticing that you are wearing false lashes.

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Niche Beauty favourites

Serum

Sweed

Active serum for the eyelashes with biotin, peptides, panthenol and pumpkin seed extract, promotes thicker lashes in 4 weeks.

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Beroe 3D

Sweed

Fake, black lashes with 3D effect for a maximal, more intense eyelash curl.

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Satin Coal Eyeliner

Sweed

Universal eye pencil in light rosé for the waterline, dermatologically tested.

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Satin Coal Eyeline

Sweed

Kajal pencil in a flattering brown tone with 100% coverage, waterproof, dermatologically tested.

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No Lash-Lash

Sweed

Fake, extra fine, black lashes in cluster formation for the ultimate natural effect.

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Lash Lift Mascara

Sweed

Mascara for extra definition and length with 'tube' technology, can be easily removed with water.

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No Lash-Lash

Sweed

Fake, extra fine, black lashes in cluster formation for the ultimate natural effect.

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Adhesive for Strip Lashes Clear/White

Sweed

Transparent eyelash glue for false eyelashes.

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HOW TO APPLY CLUSTER FLAIR - MASTER CLASS WITH GABRIELLA ELIO

The Sweed Lashes feature a unique cotton band that provides a better fit and makes the lashes easy to use for both professionals and beginners. You won't even feel that you're wearing false lashes. In this tutorial, founder Gabriella Elio shows you how best to apply the Cluster Flair Lashes.

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SWEED

PHILOSOPHY

PHILOSOPHY

MAKE-UP ARTIST BRAND

Already at the age of 15, make-up artist Gabriella Elio completed an internship in a popular make-up shop. From the professional need for a range of eyelashes with a high and consistent quality, the Swede developed and launched her collection in Stockholm in 2015.
Sweed's vision is to offer the best false eyelashes in the world that look beautiful and natural and are easy and comfortable to wear - even on a normal working day in the office. That said, Sweed is also considered every top make-up artist's secret weapon when it comes to creating a glamorous gala look for red carpet events. Professional make-up artists choose Sweed Lashes for their premium quality.

SWEED

PHILOSOPHY

PHILOSOPHY

VEGAN, CRUELTY FREE & SUSTAINABLE

Sweed lashes are reusable up to 10 times with their unique and comfortable cotton band. The products are animal-free and vegan. Plus, Sweed Lashes' unique packaging is recyclable, made from paper and PET plastic with no harmful additives. To create a round box, Elio was inspired by a glamorous retro powder box and sweet macarons. It took her 2-3 years to find someone who could make the iconic recyclable Sweed round box, as it was a new invention that didn't exist on the market like this at the time. Sweed's range includes classic, dramatic 3D, clustered or single lashes and matching tools.

SWEED

PHILOSOPHY

PHILOSOPHY

HOW TO APPLY SWEED LASHES

1. Curl your eyelashes.
2. Hold the lash strip up to your eye to check length. Trim the band from the outer corner of the lash strip if necessary.
3. Hold both edges in a U-shape for a few sec- onds to bend the lashes.
4. Apply adhesive along the band and wait 30 seconds.
5. Secure the lashes by pressing onto the lash line. You can use a tweezer if necessary.
6. Finish with one coat mascara to blend the eyelashes together with your own lashes. Fill up with eyeliner if any gaps appears.