Hyeja

Inspired by Korea's clear, minimalist skincare rituals, Richard Kim founded the brand in 2021, focusing on pure, effective formulations that are gentle on the skin and the environment. The name means “love and grace” – and stands for an attitude that combines mindfulness, connection, and responsibility. All products are developed and tested by dermatologists and are suitable even for very sensitive skin. Skincare guided by grace, rooted in Korean tradition.