Jo Loves

In 2011, British perfumer Jo Malone founded Jo Loves, her second fragrance brand, in London – five years after leaving her first globally successful brand. At its heart is a desire to rethink fragrance and explore creativity without fixed rules. Personal memories, encounters, places and emotions are transformed into unexpected olfactory stories, while innovative fragrance concepts open up new ways to experience perfume. A creative new beginning and an expression of a fragrance expert’s personal vision.