Niche Beauty


Jenni Baum-Minkus' vision is a revolution in the beauty market! Her mission: to create beauty consciously and sustainably. To achieve this, the label from Berlin, offers innovative products with a deliberately low ecological footprint. Conventional, questionable chemical ingredients are replaced by natural formulas. The label is named after the nickname of Jenni's mother, who has always encouraged her to make her dreams come true. Conscious Beauty. Better for you. Better for our planet.