Holy Curls
01 Ritual Shampoo
- Exclusive
Curl shampoo with Moringa oil, Cupuaçu butter, and Yucca extract, gentle cleansing and moisturizing, sulfate-free & vegan.
Award-winning shampoo for curly hair that cleanses without compromising on moisture. Moringa oil, cupuaçu butter, and yucca extract are the hero ingredients in this formula. Moringa is rich in vitamins and antioxidants, helping to nourish, strengthen, and protect hair from root to tip. Cupuaçu deeply hydrates and boosts elasticity, while yucca gently lifts away impurities without stripping natural oils.
Infused with the brand’s signature aromatic blend, which includes notes of grapefruit, cedarwood, honey myrtle, ginger, and ylang ylang - designed to awaken the senses and elevate your wash day ritual.
The essential first step for healthy, defined, and hydrated curls.
- Cleanses curls while maintaining moisture.
- Crafted with a master perfumer, the essential-oil blend turns wash day into a grounding ritual. Bright grapefruit and honey myrtle clear the mind, warm ginger and ylang-ylang soften the moment, and cedarwood anchors - fresh, calming, quietly addictive.
- Sulphate free
- Cruelty free
- 100% vegan
Key ingredients:
- Moringa oil: pressed from the seeds of the moringa tree, is a powerhouse for scalp and hair health. Lightweight yet deeply nourishing, it helps strengthen strands, boost shine, and support scalp balance. Packed with antioxidants, zinc, and oleic acid, this nutrient-dense oil absorbs easily without buildup - leaving your hair soft, resilient, and full of life.
- Cupuaçu Butter: This Amazonian superfruit is a powerhouse of natural moisture. Extracted from the seeds of the cupuaçu tree, this butter is closely related to cocoa butter. It keeps your hair smooth and soft by locking in moisture and enhancing a healthy, radiant shine.
- Yucca Extract: Concentrated natural extract of the Mohave Yucca Plant. It is an emollient that contains natural saponins which can be used as a natural cleanser. It soothes and nourishes the scalp and some say it cures dandruff and promotes hair growth.
Apply a small amount of shampoo to your palms and gently massage it into your scalp using your fingertips. Focus on the roots, where oil and dirt tend to accumulate, while letting the lather naturally cleanse the rest of your hair as you rinse.
Rinse thoroughly with cool water to close the cuticles, leaving your hair feeling refreshed and renewed.
*naturally occurring components of essential oils; **Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair.
Our Clean Beauty concept is primarily defined by the ingredients you won't find in the products with the CLEAN icon:
BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), chemical sunscreens, EDTA, ethanolamines, ethoxylated ingredients (Ceteareth-20, emulsifying wax, PEGS, polysorbate-20, polysorbate-40, steareth-20, sulfates), formaldehyde, methylchloroisothiazolinone and methylisothiazolinone, methylcellulose or 2-methoxyethanol, nitro- and polycyclic musk, parabens, petrolatum and paraffin, phthalates, resorcinol, silicones, animal by-products (with the exception of lanolin and beeswax), toluene, triclosan and triclocarban.
With this icon you can see at a glance which products meet the standard of our CLEAN Guide.
Read more in the STUDIO about THE NICHE CLEAN GUIDE!
Dispose of contents/container in accordance with local/regional/national/international regulations.
No specific precautions are required for the use of this product under normal and reasonably foreseeable conditions.
