Niche Beauty
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Anine Bing

The fashion label from Los Angeles has the personality of influencer & founder Anine Bing. The Dane started the label with her husband Nicolai in Silver Lake in 2012. The former model's style is a mix of Scandinavian understatement and American rebel chic. This unpretentious combination of essentials and investment pieces is loved worldwide by fashionistas and A-listers like Kendall Jenner, Sophie Turner, Kaia Gerber, Emma Robert and Rosie Huntington-Whiteley. She has now topped her collection with the sensual touch of her first signature perfume and scented candle.