Niche Beauty
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The Perfect V

Founder Avonda Urban had developed countless beauty innovations in the course of her career and realized that there was no comprehensive luxury line for intimate care, the so-called "V". Women around the globe are increasingly turning to waxing, lasering or shaving - only the range of care products was not adapted. This adopted-Copenhagen woman overcame her personal inhibitions and developed the first routine for a Vanicure: The Perfect V.