Niche Beauty
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Honest Beauty

When Jessica Alba couldn’t find one brand to trust for all her everyday needs, she had to create it. And she knew that there had to be others out there looking for safe products, simple solutions and clear information about their choices, just like her. If you want trusted, effective products that work for your family, your home and yourself, you’re Honest, too. ‘I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you’ – Jessica Alba, Founder.