NETTE

Founded in 2020 in New York by Carol Han Pyle, a fashion and social media expert, the brand was born from memories of her mother’s candle workshop in San Francisco and the concept of fragrance as an emotional language. Each composition begins with a poem that captures a feeling such as joy, calm, nostalgia, or longing. This serves as a blueprint and defines the emotional intention. Then science comes into play: The scents are designed to specifically amplify emotions—scientifically grounded and thoughtfully composed.