Meet: Jen Atkin of OUAI

 

Jen Atkin is one of Hollywood’s most famous hairstylists and has long been a fixture in the beauty world. Kim Kardashian, Kendall Jenner, Gigi Hadid, Gwen Stefani, and Katy Perry—countless celebrities rely on her expertise.

Her signature style: effortless, modern, and always with a certain casual flair. Looks that appear uncomplicated yet possess exactly the kind of coolness that makes everyday hair styling special.

 

“Doing hair is just something that’s always been a part of me, even when I was growing up in Utah and Hawaii. I loved giving my friends makeovers and transformations.”

 
Just as casual and modern as founder Jen Atkin herself, her hair care line OUAI embodies the same spirit. The name is derived from the French “ouais,” the casual variant of “oui” meaning “yes” (pronounced “Wä”), and stands for an uncomplicated, quintessentially Parisian attitude. The line offers tailored care for different hair types as well as versatile styling products, some of which have long since achieved cult status.

When developing OUAI, Jen Atkin focused on one thing above all else: luxurious, effective hair care for modern everyday life—easy to use and without complicated routines.

Her personal favorites from the line include the Treatment Mask, the Texturizing Hair Spray, and the Wave Spray—even though choosing just a few isn’t easy given the extensive range.