Niche Beauty
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U Beauty

Tina Craig launched one of the first US fashion blogs in 2005 with BagSnob and was part of the influencer avant-garde invited to the frontrows of fashion shows. As a busy agency owner, consultant and stylist, she wanted to systematically simplify her 13-part grooming routine without sacrificing impact. Over the years she developed the unique skin care hybrid, which is a toner, vitamin cocktail, serum and hyaluron booster at the same time, refines the skin's appearance and revitalizes damaged cells. “In my culture, having good skin means having self-love and a sense of confidence. U Beauty is self confidence in a bottle.” Tina Craig, Founder

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Niche Beauty favourites

Resurfacing Compound

Multi-action active ingredient care with revolutionary capsule technology, anti-aging.

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The Super Smart Hydrator

Ultra moisturizer with revolutionary capsule technology and a 48-hour effect, anti-aging & award winner.

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DO MORE WITH LESS

U Beauty is built on the promise that you don't need a 13-step routine to see results. The future of skincare lies in simplicity and effectiveness.

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U BEAUTY

PHILOSOPHY

PHILOSOPHY

TRANSPARENCY, EFFICACY AND SIMPLICITY

U Beauty was created by Tina Craig, founder of @bagsnob and an industry expert in fashion, beauty and wellness. For over 15 years, Tina has been actively shaping the young influencer industry with her content and collaborations with leading luxury brands. Her over 1.5 million followers love Tina for her authenticity and excellent knowledge of skincare. In 2019, after a decade of successful collaborations with beauty brands, Tina launched U Beauty. She wanted to fill a need she had identified in herself and her followers: a simple, clean and efficient solution for all skin types that focuses on long-term results and skin integrity. U Beauty is revolutionising skincare through its patent-pending SIREN capsule technology.

U BEAUTY

PHILOSOPHY

PHILOSOPHY

SIREN CAPSULE TECHNOLOGY

U Beauty is known for its award-winning, high-performance, advanced skincare through its patent-pending SIREN capsule technology, which allows key anti-ageing ingredients to be targeted to the skin through a proprietary encapsulation process. Instead of releasing fierce (and often aggressive) active ingredients all over the skin's surface, U Beauty's SIRENS treat stressed skin by attracting damage-causing free radicals like a magnet. By localising critical active ingredients to damaged areas and keeping them away from healthy-looking skin, U Beauty products achieve incredible, transformative results: The improvement is clinically proven, without any skin irritation.

U BEAUTY

PHILOSOPHY

PHILOSOPHY

SUSTAINABILITY IS LUXURY

All U Beauty products are manufactured in a 100% CO²-free facility. Electricity is sourced from renewable sources. Every bottle and packaging is made of recycled plastic and is recyclable. Their formulations - produced in Italy, where the brand adheres to EU cosmetics law and the strict exclusion of over 1,500 substances - are always clean, non-toxic and free of GMOs, gluten and additives. U Beauty has a zero-waste goal and is continuously looking for ways to improve their sustainability practices. The brand also works with the non-profit organisation One Tree Planted and plants a tree for every purchase made.