Niche Beauty
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amika

The hair care label from Brooklyn has a signature look through its artful packaging and embodies the brand philosophy of individuality and creativity. Founded in 2007 by a collective of creatives, hairstylists, chemists and product enthusiasts, the product portfolio has real professional appeal, is universally suitable for any hair type and provides maximum care with natural ingredients. The name means friend in Esperanto. A friend to hair, hair stylist, her, him, them, and you.

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perk up dry shampoo

Dry shampoo with sea buckthorn extract and rice starch, absorbs oil and provides fullness at the roots, free of talc and aluminum, vegan.

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hydro rush intense moisture leave-in conditioner

Leave-in conditioner with squalane, coconut water, blue-green algae, hyaluronic and polyglutamic acid, moisturizes and reduces hair damage, without rinsing.

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Soulfood Nourishing Hair Mask

Treatment with jojoba oil and sea buckthorn, intensely moisturizing and regenerating, ideal for dry, dull and stressed hair, vegan.

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smooth over frizz-fighting treatment

Anti-frizz treatment conditioner with Glycolic Acid, Sea Buckthorn and Water Lily Extract, smoothing, protecting and strengthening, vegan.

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THE KURE Bond Repair Conditioner

Conditioner for damaged hair with shea butter, lavender extract, sea buckthorn and avocado oil, strengthens hair texture and regenerates sustainably, vegan.

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Signature Essentials
Signature Essentials
Here to Nourish

Nourishing, sea buckthorn-infused essentials for every step in your haircare routine.

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Strength Saviors
Strength Saviors
For dry, damaged hair

Build a bond that lasts with ultra-luxurious, moisturizing formulas made with bond fortifying technology and plant butters to help revitalize dry, damaged hair.

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Supercharge your Shine
Supercharge your Shine
Für glänzendes Haar

Get shiny hair from every angle and make lustrous locks your go-to look.

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Hydration Heroes
Hydration Heroes
Like a Glass of Water

Rush into a relationship with long-lasting moisture. Infused with hyaluronic acid + squalane, this collection offers hydrating hair essentials.