Niche Beauty




The hair care label from Brooklyn has a signature look through its artful packaging and embodies the brand philosophy of individuality and creativity. Founded in 2007 by a collective of creatives, hairstylists, chemists and product enthusiasts, the product portfolio has real professional appeal, is universally suitable for any hair type and provides maximum care with natural ingredients. The name means friend in Esperanto. A friend to hair, hair stylist, her, him, them, and you.