Determined to find a solution to her own struggles with acne and eczema, Paula Begoun began studying product labels, and realized she'd been putting the wrong ingredients on her face. From that point on Paula dedicated herself to the science of skin care and sharing that knowledge to help others. 20 bestselling books on beauty, regular talk show appearances, the creation of Beautypedia, plus thousands of consumer requests lead Paula to start her own line of skin care line in 1995.
Paula's Choice follow the truth - not just what's popular. All formulas are supported & verified by extensive research.
About
PAULA'S CHOICE
HIGHLY EFFECTIVE
Paula's Choice don't promise miracles - they deliver results. The brand formulate with active ingredients in appropriate concentrations & stable pH levels.
About
PAULA'S CHOICE
NON-IRRITATING
The beauty brand use everything skin needs, nothing it doesn't. Every product is tested on people by an independent laboratory for irritancy & safety.
About
PAULA'S CHOICE
MULTI-FACETED FORMULAS
Every product which is formulated contains antioxidants, skin-replenishing ingredients & skin-restoring ingredients to improve skin's overall health.
About
PAULA'S CHOICE
NEVER ANIMAL-TESTED
Paula's Choice have never tested on animals & never will.
About
PAULA'S CHOICE
PACKAGED FOR POTENCY
The beauty brand don't use jars or transparent packaging because vital ingredients become less effective when exposed to air & light.
About
PAULA'S CHOICE
ENVIRONMENTALLY CONSCIOUS
Paula's Choice are committed to reducing our carbon footprint & actively seek sustainable ingredients & recyclable packaging.
