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FRAMA

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The multidisciplinary design brand from Copenhagen, has a strong, particularly Scandinavian point of view. An emphasis on quality materials, organic forms, and a stripped-back approach to decorating informs the portfolio of lifestyle objects, selfcare products and fragrances. Niels Strøyer Christophersen, Frama’s founder and creative director, is at the heart of the brand’s decidedly minimal aesthetic. Before founding Frama in 2010, Christophersen worked on construction sites. “This helped form my taste for raw, pure materials, and taught me to appreciate minimal, bare spaces,” he says.

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