CAIR by La Bonne Brosse 
The beauty shampoo

Hair evolves with the seasons, hormonal changes and daily routines, and so do its needs. Cair's Beauty Shampoo is designed for moments when hair calls for extra softness, nourishment and control, restoring a smooth, polished appearance and natural shine.

Created for dry, unruly or weakened hair, this hydrating shampoo combines gentle cleansing with targeted care. Its lightweight formula envelops the hair fibre, helps tame frizz and enhances manageability, leaving hair soft, smooth and shiny without weighing it down.

At the heart of the formula is a 35% concentration of active waters derived from Rice and Organic Barley Shoots. Free from sulfates and silicones, the shampoo gently removes impurities while helping to smooth the hair fibre and maintain scalp comfort, even for sensitive scalps. Hair feels nourished, supple and easier to style, with a naturally glossy finish.

• A sulfate-free, silicone-free shampoo combining active waters, skincare-inspired ingredients and plant-based nutrients.
• 35% active waters: organic rice water & organic barley shoot water. Rich in trace elements, they naturally coat and strengthen the hair fibre.
  
  Key ingredients:
• Hyaluronic acid (high molecular weight). Helps provide surface hydration and softness.
• Biomimetic collagen. Helps hydrate the scalp and give body to the hair fibre.
• Vitamin C. Thanks to its acidity, it helps smooth the hair cuticle and restore shine.
• Natural sugar complex. Water-soluble sugars that boost hydration and make detangling easier, without build-up.
• Fermented aloe vera. Helps soothe the scalp.
• Rice starch protein. A naturally derived ingredient that helps coat and smooth the hair fibre.
• Ceramides. Help restore the hydrolipidic film, leaving hair less dry and more resilient.

The Cair ritual, for every wash:

Detangle, then brush your hair to prepare it for the treatment.

Thoroughly wet your hair with lukewarm water.

Dispense the shampoo into the palm of your hand and gently emulsify to activate the formula.

Massage without rubbing: start at the sides, then move to the back and top of the scalp.

Add a little water to work up a lather.

Rinse thoroughly with clean water.

How to incorporate it into your routine?

• Option 1: use it on its own or alternate between shampoos. The Beauty Shampoo becomes your go-to whenever your hair needs nourishment and control. From one wash to the next, alternate it with the Universal Shampoo depending on your hair’s needs.
• Option 2: two shampoos in the same wash. The first shampoo cleanses and prepares the hair, while the second works on already clean hair, where it can be most effective.

Create your own ritual:

• Beauty Shampoo x2: the all-in-one ritual. No need for another treatment: the Beauty Shampoo works perfectly on its own.
• Universal Shampoo x2: a pure double cleanse. Ideal for removing build-up from residue, rich treatments or styling products.
• Universal Shampoo, then Beauty Shampoo: the signature ritual. The Universal Shampoo purifies and refreshes, then the Beauty Shampoo takes over to nourish and enhance the hair. One wash, two shampoos, a tailor-made result.