Niche Beauty


The vision of Julia Wills and Alexander Kummerow for their beauty label they founded in Seattle in 2011: It should be 100% natural, vegan and very effective. Both believe in results you can see and feel, and in the power of nature to deliver them. Each ingredient is chosen for a therapeutic reason. No fillers are used, so every ingredient is an active ingredient. Highly concentrated and effective products, a true rarity.