Niche Beauty

In Fiore

Already the name of the label from San Francisco indicates Julie Elliott's passion for flowers and plants. ‘In Fiore’ is the Italian word for ‘in bloom’. In this luxurious natural skin care, the Californian has been bringing together her extensive knowledge of fragrance and healing since 1999. Inspired by traditional techniques, the anthroposophical teachings of Rudolph Steiner and sensory herbology, the skin's olfactory receptors (the same as in the nose) are used – and so scent molecules of essential oils systematically promote skin regeneration and health.