Niche Beauty


Behind the high-quality dental care brand are two travel and nature lovers: Stephanie - art historian and photographer, and her husband Richard, pharmacist MD, dermatologically and cosmetically certified. Together they developed an extraordinary toothpaste collection with a natural taste. The range that combines natural ingredients with delicious, exclusive and natural fragrances from Grasse. Simply LEBON - the brand’s name in French translates to 'the good one' or 'uncompromising one'.