Niche Beauty


The brand name stands for 'Purposeful Skincare by Allies'. But Allies is not just a word in it, it is an essential and proudly part of the label's LGBTQIA+ identity. Each person is unique and expressive. And in order to feel totally comfortable in one's own skin, the line offers a results-driven, universal and innovative skincare range. It is also about transparency and collaboration, because skin can only look as radiant as the ingredients it contains allow it to. That's why the formulas contain none of the common triggers and irritants that cause irritation and stress to the skin. Simply beautiful!