London-based beauty entrepreneur Maria Hatzistefanis began her career as a beauty writer before moving to New York, where she earned an MBA from Columbia Business School. After working in corporate finance, she followed her passion and instinct for beauty and founded Rodial. At the time, she identified a niche in the beauty market for specialised skin problem treatments. Today, the innovative products are available in the world's most prestigious shops and are described by celebrities such as Kylie Jenner as the "holy beauty grail". Maria has become a sought-after industry expert. Her point of view attracts millions of followers both online and offline. Maria's first book "How To Be An Overnight Success" is considered a bestseller on Amazon.

The brand's ultimate skincare collection combines anti-ageing ingredients with innovative ingredients to deliver instant and long-lasting results - for all skin types. Hero products such as Snake Serum O2 and Dragon's Blood Sculpting Gel are loved by celebrities and influencers worldwide. The names of the skincare lines mostly refer to a natural phenomenon they imitate. For example, the world-famous Snake Serum O2 is not made from real snake venom, but from the patented ingredient Syn Ake. Syn Ake is a synthetic protein modelled on the venom of the Temple Viper and mimics the effects of Botox. The Dragonsblood line is enriched with the blood-red resin - also called "dragon's blood" - of the Croton Lechleri tree, native to South America, to hydrate, smooth and sculpt the skin.

After years of working with celebrity make-up artists, Maria decided in 2014 to develop a small but sophisticated make-up range alongside high-quality skincare products. The products in the capsule collection aim to enhance the customer's natural beauty by helping to shape and define the face. The products have a universal shade that suits all skin tones. The formulas are also enriched with skin-enhancing ingredients for a natural finish and an even, radiant complexion. Rodial Make-up is considered the perfect complement to the plumping and sculpting skincare line.