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Niche Beauty



Silicon Valley whiz kid, Kent Yu, watches his girlfriend’s morning beauty routine that includes high-priced, high-performing beauty products and a supermarket hair dryer that fries her hair. 2003 Kent has the idea to develop a dryer that performs to the same level as the rest of her beauty routine. During a year of research, Kent learns about Tourmaline, the ‘Electric Stone’. Tourmaline is used in commercial applications due to its unique gemstone properties. When heated or put under pressure it naturally emits negative ions and infrared heat. This unique advantage has been used by Kent for his complete T3 range, which has become one of the most sought after tool for international hairstylists, celebrities and influencers.

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