Niche Beauty


The british fragrances brand is inspired by the world’s most precious jewels and the colourful tales behind them. Only the very best ingredients are used and the Extrait de parfums are noted for their longevity, thanks to their higher concentration of oils. “Fragrances are incredibly powerful. They trigger memories, they transport you to another world. One of my most precious memories is my father taking me to the best perfume oil sellers and choosing beautiful fragrances. He was very fond of rose oils and called them his ‘precious jewels’. I inherited his love for perfumes” – Basel Binjabr, founder and Artistic Director of Thameen.