Meet: Jen Atkin von OUAI

Jen Atkin is one of Hollywood’s most renowned hair stylists and has long since become a major name in the beauty world herself. Kim Kardashian, Kendall Jenner, Gigi Hadid, Gwen Stefani, and Katy Perry are just some of the high-profile names who trust her expertise.

Her signature style: effortless, modern, and always with a certain laid-back edge. Looks that feel uncomplicated yet have exactly the kind of coolness that makes everyday hairstyling feel special.

 

Doing hair is just something that has always been in me, even when i was growing up in Utah and Hawaii. i loved giving my friends makeovers and transformations.

Just as effortless and modern as founder Jen Atkin herself, her haircare line OUAI embodies a distinctly laid-back attitude. The name derives from the French “ouais,” the casual version of “oui” for “yes” (pronounced “weh”), and reflects an effortless, distinctly Parisian spirit. The range offers tailored care for different hair types alongside versatile styling products, some of which have long achieved cult status.

When developing OUAI, Jen Atkin focused on one thing above all: luxurious, effective haircare for modern lifestyles – easy to use and without complicated routines.

Her personal favorites from the range include the Treatment Mask, the Texturizing Hair Spray, and the Wave Spray – although choosing just a few from the extensive range is no easy task.