Niche Beauty
image

The Perfect V

Founder Avonda Urban had developed countless beauty innovations in the course of her career and realized that there was no comprehensive luxury line for intimate care, the so-called "V". Women around the globe are increasingly turning to waxing, lasering or shaving - only the range of care products was not adapted. This adopted-Copenhagen woman overcame her personal inhibitions and developed the first routine for a Vanicure: The Perfect V.

Shop now
TRENDING NOW
VV Cream Gentle Wash

The ultimate Beauty Wash for The Perfect V™ Cleanse. Tone. Refresh.

Select
VV Cream Intensive

Intensive beauty cream for The Perfect V™. Calm. Soothe. Condition.

Select

V IS FOR VANICURE®

The Perfect V offers the first beauty regimen for a perfect vanicure. The vulva and the “V” - that patch we wax, shave or pluck - have unique needs a bottle of body wash just can’t handle. Say goodbye for good to ingrown hairs, red bumps and dry patches and say hello to smooth, radiant and soft skin.

Shop now
THE PERFECT V
PHILOSOPHY
PHILOSOPHY
V. GENTLE GUARANTEE

Clean, cruelty free, dermatologist and gynecologist vetted, The Perfect V™ keeps gentle care top-of-mind. You won't find alcohol, parabens or sulfates in any of its products; what you will find are fragrance-free* formulas made from Scandinavian-sourced, plant-based ingredients that respect the integrity of your skin’s natural protective barrier and pH balance.

THE PERFECT V
PHILOSOPHY
PHILOSOPHY
NORDIC INGREDIENTS

Elderflower, Sea Buckthorn, Arctic Cloudberry, Bilberry, Lingonberries, Rose Hips - The cool intense Nordic climate grows pure and potent ingredients with natural skin enhancing benefits. These super fruits are packed with Vitamins A, C, D and E that help to treat, heal, nourish and brighten the skin. Anti-oxidant properties help prevent or reverse damage to cells caused by free radicals. Naturally anti-inflammatory and calming to the skin. For all skin types.

THE PERFECT V
PHILOSOPHY
PHILOSOPHY
INSPIRATION

The Perfect V™ was both inspired by and embraces the Scandinavian woman’s lifestyle. Scandinavian women feel comfortable, carefree and confident in their skin, whatever their age or shape and are at ease with themselves—a very alluring trait. It’s in their DNA, integral to the Scandinavian love of all things natural & simple and makes for a more liberated and beautiful, lifestyle. The brand deliberately breaks with the taboo subject of "intimate care" and helps women deal with the most beautiful part of their body with self-confidence.