Niche Beauty


With their oversized caps and imaginative names, these perfume bottles instantly catch the eye. The playful mythology surrounding each fragrance makes them appealing to anyone who is looking for escapism. Founded in 2015, the Swedish label's unconventional concept comes from a small group of perfumers and designers. All the work is done by hand - from the concept, production, and designs to the packaging. The line comprises 7 fragrances that are as unique and autonomous as the Stockholm perfume studio itself.