The luxurious portfolio of the Parisian fragrance house is based on ancient alchemy and traditional manufacturing processes. This is also represented by the Latin name of the label, which means " inaugurate " or " initial ". Because in the past, perfumes were originally used for magical purposes, cleansing, healing or to communicate with gods. Each fragrance influences mood and behavior or offers a special olfactory attractant through a Naturoprint molecule. Since its establishment in 2015, an innovative return to the original essence of perfumery and a sensual signature.