Niche Beauty


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RAAIE (pronounced: ray) celebrates the sun while protecting and healing skin from its damaging effects. New Zealander Katey Mandy founded her active botanical skincare brand after spending 15 years developing beauty strategies in advertising agencies. She was inspired by the resilience of native New Zealand plants such as manuka, kanuka, harakeke and mamaku black fern, which thrive under the harshest UV rays in the world. The multi-award-winning products follow the principle of chronobiology. They adapt to the skin's natural rhythms to protect it from sun damage and repair signs of ageing.