U Beauty 
The Fragrance Set

PROEM Eau de Parfum is the complex and boldly feminine fragrance for those who don’t ask for permission. Richly layered with floral, fruity, and earthy notes, a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn. Each inhalation is an invitation to begin again.

The set contains:
PROEM Eau de Parfum (50ml)
PROEM Eau de Parfum (10ml)

- Each bottle has a translucent synthetic resin cap, handmade in Italy by third-generation artisans. The U Beauty logo is engraved on the top of the cap.
- Femininity, redefined: PROEM is the powerful fragrance for those who don't ask for permission. U Beauty's philosophy is to minimize personal routine and maximize every moment, and that's exactly what PROEM delivers: a complete fragrance wardrobe in one bottle that gives you the confidence to stand out from morning to night.
- The word “proem” means prelude or overture—a beginning. For U Beauty founder Tina Chen Craig, who has relied on fragrances her entire life to define new beginnings, the name fits perfectly. As a first-generation immigrant and one of the first brand influencers, she is an expert on new beginnings.
- To create PROEM, U Beauty collaborated with internationally renowned perfume expert Roger Schmid and star perfumer Jérôme Epinette, who has set new standards with his groundbreaking innovations at Robertet—the industry leader in creative alchemy and cutting-edge fragrance technology.

Spray onto your pulse points.