Niche Beauty

Holy Curls


Curls need a special care. Badria Ahmed knows this from her own experience. The Londoner-by-choice founded her label in 2019 after a long search for the perfect routine for her naturally very frizzy hair. The result is a vegan portfolio that cleanses and conditions curls precisely with naturally sourced ingredients, without sulfates, loved by curly hair, and therefore convincing worldwide.