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Honest Beauty

Founded by Jessica Alba, Honest Beauty is all about not having to choose between clean beauty and a cleaner planet. Since day 1, Honest has made conscious decisions when it comes to the way it develops, tests, and creates its products—from good-for-you skincare to high-performing makeup, to its carefully selected packaging. As part of its Clean Conscious Culture™, all components are made with aluminium, glass, tin and/or PCR, and its packaging uses sustainable resources that are safer for you and the planet.

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Honest Beauty Extreme Length Mascara+Primer
Extreme Length Mascara+Primer
Honest Beauty

The long-lasting formula of the 2-in-1 mascara contains mascara and primer for visibly longer, fuller and more defined-looking lashes.

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Honest Beauty Hydrogel Cream 50 ml
Hydrogel Cream
Honest Beauty

This cream is the high-tech version of a moisturizer and is designed to give the skin a simple glow

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Honest Beauty Creme Cheek Blush
Creme Cheek Blush
Honest Beauty

The cream blush blends seamlessly with the skin and immediately provides a naturally revitalized complexion.

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Honest Beauty Calm & Nourish Rich Melting Balm
Calm & Nourish Rich Melting Balm
Honest Beauty

The ultra-moisturizing balm is specially designed for a dry skin and provides long-lasting hydration with contained Mondo Grass and hyaluronic acid.

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Honest Beauty Daily Calm Lightweight Moisturizer
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Daily Calm Lightweight Moisturizer
Honest Beauty

The formula moisturizes for up to 24 hours, visibly reduces redness and soothes an irritated, sensitive skin.

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Extreme Volume Mascara + Primer

Made with built-in blue primer for a richer black and triple-fiber technology for MAX fluff and curl. Let your lashes do the talking!

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Honest Beauty
Honest Beauty
Personal mission

“Since day one, its been my goal to build a diverse, inclusive, and ethical company based on values of transparency, trust, sustainability and a deep sense of purpose.” - Jessica Alba, Founder.

Honest Beauty
Honest Beauty
Transparent production

“Mind. Fully. Made.™Our in-house laboratories, toxicologists and partners work to Honest standards to bring you safe and effective products you can trust.” – Jessica Alba, Founder.

Honest Beauty
Honest Beauty
Sustainable packaging

“Sustainable packaging with more options to reduce, reuse and refill means less waste for you and the planet." - Jessica Alba, Founder.

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