The New York fragrance label has established itself from the eponymous beauty store in Soho. Opened in 1999 by industry expert Chad Murawczy, it stands for quality and exceptional craftsmanship - a magnet for fragrance lovers. The portfolio offers unique perfumes that interpret inspiring stories, moments and experiences in olfactory art. Each composition is developed and hand-bottled by master perfumers in Grasse, France. Only one batch per fragrance is produced each year. Modern Luxury. Made In France, Born In New York City.