Niche Beauty


Selahatin is a beauty brand founded in 2018 by Kristoffer Vural. Inspired by his personal travels and cultural diversity, he creates a symbiosis of fantasy and reality. The goal? To turn the everyday into extraordinary rituals. From luxurious dental care products to exquisite fragrance collections, the Swedish brand combines art and care. Each product, handcrafted with the utmost care, reflects the essence of timeless beauty. For those who want to transform the ordinary into the extraordinary.